Pharma people who build AI
Most AI advice stops at the slide. Ours comes from teams who know the field and ship AI products every week.
Four pillars, one AI partner
AI literacy
Hands-on training that makes every team confident and safe with AI.
AI transformation for leaders
Hands-on workshops by role
Prompt and Copilot playbooks
AI strategy & roadmaps
The use cases worth doing, in the right order, with a business case.
AI readiness assessment
Use-case portfolio and value case
Governance and 12-month roadmap
Agentic solutions
AI agents that do real work inside your systems, with guardrails.
Claude, Copilot or custom agents
CRM, content and data integration
Validated, auditable workflows
Adoption & change
The people side of AI, so tools get used and value sticks.
Champions network
Rollout and communication plan
Usage and impact tracking
Where AI pays off in commercial
A brand plan built by agents, owned by your team
The yearly brand plan takes months of workshops, scattered market data and slide rework across brand, medical and market access.
A team of AI agents for market analysis, competitor scanning, patient journey and tactical planning. Each one drafts its part from approved sources.
Reviews, challenges and signs off at every step. Every claim links back to its source for MLR.
12 → 3 weeks
From kick-off to an approved brand plan
5 agents
Working in parallel, one brand team in control
Four steps, from idea to scale
Co-created with your teams. Delivered by ctcHealth. Owned by you.
01
Assess
Map processes, data and readiness. Pick the use cases with the clearest value.
Opportunity map
2–3 weeks
02
Design
Shape the solution with your teams: workflow, guardrails and success metrics.
Blueprint and business case
2–4 weeks
03
Build
Prototype fast, test with real users, then harden it for IT and compliance.
Working pilot
6–10 weeks
04
Scale
Roll out across teams and markets, train users, measure impact, hand over.
Adoption programme
Ongoing
Real teams, measurable results
Our research on AI in pharma, free to read
We share our studies and findings openly. Download them, use them, share them with your teams.
AI-tutored students passed almost three times as often
The AI-LEARN study with Sapienza University on AI tutoring in medical education.
Free
Where pharma commercial teams stand on AI
Readiness, use and barriers across field, marketing and IT teams.
Free
Agentic AI under MLR and GDPR
How to design AI agents that pass compliance from day one.
Free
Example titles · replace with published studies.
Accountable for your success
A 30-minute call with one of our consultants
We review your priorities, data and teams
You leave with two or three use cases to test