CTC Health
A bright creative studio hall with brand booths, screens and teams at work
A bright creative studio hall with brand booths, screens and teams at work
A bright creative studio hall with brand booths, screens and teams at work
A bright creative studio hall with brand booths, screens and teams at work

We make the science felt.

We make the science felt.

Creatives, medical experts and AI builders under one roof, turning your approved content into experiences doctors, patients and teams remember and act on.

Creatives, medical experts and AI builders under one roof, turning your approved content into experiences doctors, patients and teams remember and act on.

Where strategy meets imagination.

We start from your product strategy and how your audience thinks, feels and decides. We bring the storytelling craft of film and the experience design of world-class brands to pharma, produced with the latest AI in media.

See it before it’s built

See it before it’s built

Our creatives’ ideas, rendered with AI so you can stand inside them before anything is built.

Our creatives’ ideas, rendered with AI so you can stand inside them before anything is built.

Step inside the story

Step inside the story

Avatars and interactive films put doctors and teams in the patient’s shoes.

Avatars and interactive films put doctors and teams in the patient’s shoes.

Make it travel

Make it travel

One idea, adapted to every market and language without losing its heart.

One idea, adapted to every market and language without losing its heart.

From brand strategy to the patient’s hands.

01

01

Brand & lifecycle strategy

Brand & lifecycle strategy

Positioning and creative platforms that carry a brand from pre-launch to maturity.

Positioning and creative platforms that carry a brand from pre-launch to maturity.

02

02

Launch meetings

Launch meetings

Experiences that get your own teams believing before the market does.

Experiences that get your own teams believing before the market does.

03

03

Omnichannel campaigns

Omnichannel campaigns

One idea, consistent across email, digital, social and print.

One idea, consistent across email, digital, social and print.

04

04

Congress & booths

Congress & booths

Booths people walk into and conversations they remember.

Booths people walk into and conversations they remember.

05

05

Webinars, podcasts & AI video

Webinars, podcasts & AI video

Produced like broadcasts, live or with avatars in any language.

Produced like broadcasts, live or with avatars in any language.

06

06

Interactive P2P & learning

Interactive P2P & learning

Meetings where doctors decide, and see where each choice leads.

Meetings where doctors decide, and see where each choice leads.

07

07

Medical communications

Medical communications

Complex science made clear, every claim referenced.

Complex science made clear, every claim referenced.

08

08

Patient journeys

Patient journeys

The patient’s experience, mapped and brought to life on film.

The patient’s experience, mapped and brought to life on film.

Formats only we make.

Built to create empathy, then adapted for every team.

An immersive room showing a family dinner from a patient’s point of view

Through Their Eyes

Through Their Eyes

Step inside a patient’s world.

Step inside a patient’s world.

A room your team walks into, showing the patient’s inner thoughts.

A room your team walks into, showing the patient’s inner thoughts.

A patient at a decision point, with the choices Act Now or Shrug It Off

A Matter of Choice

A Matter of Choice

A story your team decides.

A story your team decides.

The film pauses. Your team chooses. The next scene follows their choice.

The film pauses. Your team chooses. The next scene follows their choice.

Human craft first. AI brings it to life.

Strategists, creatives and medical experts shape the insight and the idea. The newest AI film, avatar and 3D tools bring it to life.

The finished launch room, brought to life

The world, brought to life with AI

The world, brought to life with AI

01

01

Insight · Craft

Insight · Craft

Find what will move them

Find what will move them

We dig into the science, the audience and the moment that matters.

We dig into the science, the audience and the moment that matters.

02

02

Idea · Craft

Idea · Craft

Craft the big idea

Craft the big idea

Concept, story and look, sketched and shaped by our creative team.

Concept, story and look, sketched and shaped by our creative team.

03

03

Bring it to life · AI

Bring it to life · AI

Build worlds people step into

Build worlds people step into

AI turns the idea into films, avatars and spaces, at a scale that used to be out of reach.

AI turns the idea into films, avatars and spaces, at a scale that used to be out of reach.

Start with one brief.

Start with one brief.

A 30-minute call. We review your audience, objective and approved content. You leave with a first concept direction.

A 30-minute call. We review your audience, objective and approved content. You leave with a first concept direction.

What lands on your MLR reviewer’s desk

What lands on your MLR reviewer’s desk

Every claim mapped to its approved reference

AI-generated images and voices clearly labelled

Written consent and usage rights for every avatar and voice

A medical sign-off note from our team before submission

Pharma minds. Creative hands.

The team accountable